Where better to make that powerful statement of intent than with gifts during the Chinese New Year (CNY)? Since organizations and consumers begin the brand new year according to the lunar calendar, giving out corporate CNY gifts tend to demonstrate that you respect such relationships.
This means that denying cultural practices and choosing the right gifts to present to the celebrant is an aspect of honoring him or her. When practiced strategically, the practice enhances loyalty between the company and its local and international customers. And so as we approach another Year of the Rabbit, keep CNY corporate gifting as part of the whole year round more than just gifts relationship marketing initiative.
Culture and first and foremost tradition highlights the importance of gifting during CNY.
Before getting to the business of deciding what corporate gifts to give this Chinese New Year, take a moment and be reminded about the value of the tradition. Thus gifting bears a significant role in Chinese culture with relation to showing appreciation and goodwill during times of lucky celebrations and occasions. The actual presents themselves make a recipient think about the existing conger and the good luck that the donor has wished for him/her.
It is this emphasis on relation, the building of meaningful ties that make corporate CNY gifting a crucial business exchange, especially for business that operate in China of have Chinese counterparts. Ranging from small start-up companies to multi-national companies, it is true that sharing prosperity and kindness through well-selected presents this New Year could greatly enhance continued success of those strategic partnerships.
Why not use corporate gifting to pass on your CNY well wishes?
It is pertinent to be particularly careful with the gifts you give more so if they will be given during CNY so as not to send general baskets that are not really in line with CNY chocolates. Choose lucky color, lucky number, lucky charms, lucky gifts, lucky gift boxes for creating purposeful bribes.
Red and gold are CNY own symbolic colors that reflect prosperity, happiness and good fortunes, which are the core of the CNY greetings for the coming year. Oranges, fish, and noodles; items bought in groups of six or eight are believed to bring good luck due to the phonetic association of the numbers with words for ‘to get’ or ‘to obtain’ in Chinese. Such thoughtful touches can be worked into decorative motives even for gifts that have no relation with CNY graphics.
Gift hampers of assorted specialties from foods and teas to chocolates, skincare products, company office supplies, decorative items associated with companies are always ideal to give as CNY corporate items. It is even better if you can involve the items in superior form of packaging that is seasonal based.
Due diligence is paid to most Chinese traditions and preferences, and what is prohibited to give to their counterparts. Before choosing the corporate presents, ensure that the recipients don’t have any business, diet, or religious prohibitions. It is missed to give watches, clocks, shoes, scissors, knives, green hats, white flowers, pears, and umbrellas as each of them has a significant negative meaning associated with it.
The Corporate CNY Gifts will help in building Stronger Business Ties
Instead of simply delivering humble gift baskets, a strategic point of view to the corporate gifting during this Chinese New Year enhances the balance of reciprocity between corporations. It’s important to devote effort to select gifts appropriate to department, interests, belief systems, and ethnicity of the recipient.
For large companies, local customers, and foreign partners, you may add engravings, inscriptions and good shipping services are good ways to make the gesture special. Luxury-basketry covering gourmet delicious-starred CNY products, best Cox’s vintage wines and boutique gifts create long-born positive impressions about your brand.
Do not restrict yourself to gifting during CNY to only people you know as well. To new prospects, mailing small but personalized gifts catches the eyes, while at the same time portraying your company as a company willing to do good and appreciate Chinese culture. Gifts to give to existing clients to distribute amongst their circles extends your gifting reach even deeper.
CNY Corporate Gifts – Plan and Budget
Because CNY gifting is massive in corporate proceedings, appropriate planning is any orderly way to avoid hasty decisions and ballooning expenses. Begin early by going through earlier presented gifts and over arching plan for the following festive season. Using the record of gifts made to better clients eliminates cases of repetition in the future.
When planning corporate gifting, the scale gifts based on the level of each business connection. One’s major partners should be given better gift than one’s acquaintances or contacts. Key accounts should be provided with a per head budget to help with decisions regarding procedures for your secondary connections, general clients, and employees.
Order early too before production constraints and delivery peak seasons affect the shipment of gift orders once CNY starts. In its way, having presents ready for early January sends timing signals also about your devotion to business relationships not only the holiday.
Seek gifting advice from an expert source that specializes in Chinese culture and corporate environment in CNY. Outsourcing it relieves ATM the time and energy that would have been used while looking for gifts, sourcing for the gifts, getting gifts made, checking on the quality of the gifts to be given and how the gifts would get to the various destinations at the various time. Instead, pay more attention to the relevant message, while outsourcing the technical aspects.
Things To Take Note Part II: Make The Most Of CNY’s Opportunities
Since CNY falls in between two working weeks, there are many chances to engage clients and demonstrate your brand’s caring. And that is why you still require gifting strategy that employs traditions and emotional triggers to get the best out of the season. Just as one has to draw up strategies and schemes on how to spend money or allocate roles, so too one must devise how to create actions so as to inspire gratitude and not just obligation.
The focal points of CNY are hope, prosperity, respect, and consideration for others, making it the perfect time to embrace relationship marketing. By choosing CNY corporate gifts that genuinely reflect the festive spirit, you ensure your gesture feels heartfelt rather than routine. Thoughtful gifting fosters goodwill that resonates, building connections that will reward you a hundredfold in the year ahead. Make this season memorable by selecting *CNY corporate gifts* that truly embody the essence of Chinese New Year.
