These are commercialized social events where business companies can reach out to their targeted consumers and market their brand. A proper and impressive stand design is crucial to success because a trade show booth’s key goal is to attract attention. Standard commercial stands are useful but having a customized stand with LED lighted stands is more beneficial when trying to maximize your visibility and promotions in such venue.
Get People’s Attention When Everyone Else is Competing for the Same
The trade show floors are known to be very colourful and crowded with hundreds of other exhibitors vying for space and attention from the visitors. A mobile standee display begins to create interest as soon as the vertical set up stands out compared to the traditional flat top tabletop type of display. Having your own custom standees to put near your booth also gives an appearance of notice from a distance. Multiple bright colours, branded graphics and motion also attract the attention of the attendees as they survey the busy trade show setting.
It is important to note that interactions during trade show are generally a few minutes. At some events, you might only have a number of minutes to communicate important information to the attendees coming by your booth. Custom standee display comes with your company name, logo, tagline, products and services in a big way. Images, icons and colour schemes are also a way of telling the customer what you are offering to him. This is achieved through proper placement of text and use of fonts that can easily be understood thus enabling users of the exhibition to get crucial information as they move round the exhibition.
Make It Engaging And Interesting
Since custom standees do not merely involve standing still and offering a mere message, they are more effective than conventional stands. Your standee graphics can be a mock up of a scenario, like a beach scene, for a vacation company or an hiking, camping, rock climbing gear for an adventure clothe vendor. Having friendly staff around can help interact with visitors and allow them to take pictures in front of the standee for a keepsake. This leads to active sharing of the content on the social media platforms, thus turning a single attendee at the trade show into millions brand awareness.
To effectively market the products, the following is a good strategy:
With a product placed and displayed behind glass enclosure, it is an understatement to mention the feature of a product. Custom standees are effective in calling attention to products where they are meant to be used based on real-life scenarios. For example a tools firm may arrange different types of tools on a standee that imitates a mode of working bench for the visitors to take and interact with. This enables the product demonstration to leave a lasting impression on the buyer’s memory more than could be done by coming across a brochure or website.
Make Sure Your Major Trade Show Stand
Consequently, standee display can realize your standard exhibition booth and reach more people. Position those custom standees outside the boundary of the particular floor area that has been assigned to you and your company in such a way that they lead individuals to return back to your main showroom. These can reprise branding elements and/or colours from basic booth assets such as banners, signs, and furniture to keep the continuity. Additional permanent signs, such as standees with arrows or texts like ‘this way,’ ‘that way’ can also help navigate people towards the primary focus point during the trade show.
Conferences are available for different sizes and scenarios. Aneph takes into consideration that many areas have different dimensions; therefore, a standee can be constructed in sections that fit the space. Multi-sided standees mean it can have branding graphics on both sides of the structure to gain visibility. For that reason, if the standee has minor components, they can easily be folded for transportation from one show to another. Portability is also more manageable for standees with lightweight display materials such as fabric, plastics or folding frames for easy packing during the tour around different venues and events.
Select for a Product That Will Not Wear Out or Be Used Up
While fliers, brochures and other paper related items are more of routine printing items that are used only once and then thrown away, standee displays are more of an initial investment in design and production for further usage. For transport and many event uses, fabric and banner materials are durable and do not easily wear out. In addition, most of the graphics are printed on the polypropylene which has the ability to maintain its color for years. If you approach a vender that specializes in custom standees, the costs that you are going to incur to create your standee can easily be distributed over several years and different events before you consider redoing it again.
Employment Generation and Time-saving on Set-up and Knock-Down
This is especially the case with elaborate structures that require a lot of effort to erect and also to put down once the event is done. During Business organisation preparation before the show and dismantling afterwards, they want manageable promotional items. Portable standees that are generally built can be wheeled and have foldable structures or come with special carrying cases. The process of putting up your standees can easily be done within a short duration and there is no need for your team to bend to lift anything or even to disassemble them. This makes it easy to manage a booth, especially during very busy events in that one is not fully encased.
The three skills that will help you stand out from the competition are:
A trade show audience is exposed to several hundred standard tabletop exhibits on a daily basis. To leave a long lasting image of your brand in the minds of prospects and clients, it requires an attraction with pull. Custom standees do that very efficiently, ensuring that your marketing investment achieves more than just the creation of effervescent design symptoms that the visitor cannot help but notice. When you want to be unique and the only voice demanding buyer time and money at a trade show, custom standees do the trick for lasting attendee memories.
Summary
Retractable banner stands come in a wide range of sizes and designs and are ideal for exhibitions, trade shows or any special occasion. Graphic prints in large format can be easily disseminated and are very effective as branding tools. Select custom standees rather than typical tabletop displays to create a favorable first impression of your company and attract target consumers as well as convert new customer contacts. By displaying the right standees at the right place and ensuring that the copy used is catchy and relevant to your products, services, and brand identity, you will be able to create a lasting impression at your next event while at the same time getting the most out of your promotional booth.
