Over the years, video content has grown to be an incredibly effective marketing weapon. Given that both YouTube and Facebook are increasingly featuring video as a leading format in their feeds, businesses have an enormous chance to make better use of video editing and achieve incredible results in their marketing campaigns. Hiring professional staff to create high-quality videos and using professional video editors highly contributes to the overall marketing plan and helps to outcompete rivals.
Video is arguably one of the most popular content types that is used in the content marketing space today.
Consider these video marketing statistics:
- According to customers, 90% of those customers indicate that the videos assist them in making purchase decisions.
- Compared to text and plain images, videos multiply the monthly visitors to a site by 3.
- According to research, it is found that audience will be able to memorize 95% of the message if they are able to watch it in the video format and only 10% of the information will be retained if they are to read it in the text format.
- It is worth to note that videos are 1200% more likely to be shared than links and text combined
As per today, the videos are viewed billions of times a day which shows that the video is an integral part of the digital marketing world. It is important for businesses to shift their focus towards embracing video because firms that do not integrate videos miss out on the opportunities that companies on such platforms are enjoying.
Advantages of hiring the services of a professional video editor
Well, ever since the advancement of technology, everyone these days can shoot a video on their smartphone but to make an interesting, professional, high quality video, what is needed is post production skills.
Investing in video editing services can provide the following key benefits:
Increased Engagement
One would prefer watching a video created by professional editors, and these professionals know how to time the video clips, incorporate another video stream (the so-called B-roll), make use of various transitions, add graphics or text, and use special effects properly to capture the viewers’ attention. This leads to better engagement KPIs, such as viewers’ extended watch time and increased number of shares.
Brand Consistency
Professional video editors can guarantee your videos maintain the right brand image by keeping factors such as logo positioning, additional graphics, background music choice, introductory/ conclusion sequences, and the overall mood/theme in check.
High Production Value
The finances involved in making an entry-level video means that they look cheap and half-baked. Professional editing fine-tunes the look and sound of the video through color correction, balancing the audio, eliminating shaky movement, and other high-quality methods.
Optimization
Professional editors know the trending algorithm in social media platforms so that they can create video outputs to get high views for sharing in YouTube, Facebook, Instagram, etc.
Integrating Professional Video into Your Marketing
When determining how to effectively utilize professional video editing in your marketing strategy, consider the following best practices:When determining how to effectively utilize professional video editing in your marketing strategy, consider the following best practices:
Spotlight Your Products/Services
Capture, for instance, product demonstrations, company pitches and explanations, and video testimonials that revolve around the products and services that define your enterprise. Saatchi and Saatchi suggested to use gorgeous pictures, graphics and attractive b-roll and magnificent editing techniques to illustrate benefits.
Develop Video Ads
Create paid video clips for YouTube and Facebook, to increase visitors to your site, to convey offers/deals, and to induce conversions.
Optimize for SEO
Insert keywords relevant to the topic, ensure that the description of the video contains relevant keywords, and ensure that the trends are utilized to rank the videos in both YouTube and Google search engines.
Repurpose Content
To get the greatest return on investment, take one high-quality video and cut it into multiple segments that can be used for many different formats, whether it is a long or short, for one platform.
Personalize Video
Withhold company values and personality in videos using branded graphics, music, animations, tone and staff appearance to make consumers feel familiar with your brand image.
Promote Brand Awareness
Sometimes getting the brand out to those markets that they have never been introduced to can be a very hard task. The idea was to make feel-good brand awareness videos, which are more of a beautiful experience than a direct call to action.
Train Employees
Internal training/communications can be enhanced through professional training videos, corporate policies and procedures in easy-to-follow videos, and executive videos that are guaranteed to grab employees’ attention.
Spotlight Customers
Advices, recommendations and reviews from regular customers, YouTube videos and recommendation from friends and colleagues give a convincing power that the product is the best.
Behind-the-Scenes Footage
Share raw, uncut videos of the company with the viewers, and cut them in a way that presents the company’s working environment, the way products are made, etc Fans love such ‘backstage’ content.
Live Events & Webinars
A professional crew should be hired for streaming special occasions, meetings and webinars to increase your audience engagement and manage the story. If it is possible, hiring a human video editor is the best option; however, there are some superb automated video editing tools which allow you to create high-quality marketing videos on your own. Brands like InVideo, Biteable, Adobe Spark Video, Animoto and Magisto offer sophisticated editing features like: templates for videos, clips, and music, images and videos archives, text to speech, animations and transition, effects and styles, color and brightness, audio matching, and many more. Some key capabilities to look for include:Some key capabilities to look for include:
- Intuitive and customizable video creation through drag and drop features.
- The Professional video templates available are in the hundreds.
- Lo-fi stock media libraries with tiny and low-resolution video clips, impacts, and illustrations
- Can easily create customized fonts, colours, logos and other brand images.
- Features that are generally in the superior video editing suite that cost a lot of money, such as Premiere Pro and After Effects.
- Royalty-free music soundtracks
- Collaborative editing tools
- Export of video in appropriate format for any kind or platform or any device
The quality of the video production value that these technologies have put to a level that even inexperienced people who are editing the videos can offer is very impressive. However, they can only be used provided one is aware of some basic editing skills and guidelines.
Video marketing strategies and techniques to ensure You Top the Competition
Modern tools of video editing have now reached a level where anyone, a small business, or a marketer can become a creator of compelling, high-quality, and professional videos equal to big media holding. Therefore, by leveraging the editing software solutions and using video content as a right tool across multiple marketing platforms, one can achieve a rapid increase in brand awareness, new audience reach, conversions, and ultimately, the ROI. The data proves that video cannot be considered an additional element of a digital marketing mix but is an essential factor that defines the effectiveness of campaigns. Grab it or be left behind your most severe competitors in this era of increased video consumption in business.
