As the market becomes more saturated and as consumers are exposed to more brands and products within a short span of time, brands are on the lookout for new ways to communicate with the consumers. Among the promotional media that are commonly used but rarely given adequate attention is the standee display media. If used in the right manner, standees can have a positive impact on awareness of brands in shops as well as events.
What Are Standee Displays?
A standee display is an upright freestanding graphic display, which has graphics, messages, and visuals on its exterior side or two sides. They are available in various designs and sizes; these are usually standees with height ranging from two to eight feet. They can be surface-mounted; they can be hung on walls; and they can be floor-mounted. Standees, therefore, can make it easy for brands to place focal points in areas that have a lot of traffic and be noticed in busy spaces.
Boosting In-Store Visibility
Store banners, more so standee displays can greatly enhance the visibility and accessibility of a brand in the retail environment. Specifically, standees located at different touch points along the consumer’s grocery shopping trip including store aisles, store fronts, and check out counters expose brands to consumers in a highly visible manner. This serves the purpose of constantly reminding the consumers about the brands they may be interested in and presenting products /offers to them when they are most likely to consider making a purchase.
Since standees are taller than the objects they support and are frequently printed in bright colors and large fonts, they are visually more prominent than simple hang posters or regular shelf backdrops. As for the LEM, which focuses on the product images, these key objects are simply impossible to overlook for shoppers when they are in the store. For their part, standees also allow sufficient room to exhibit core brand messages, fresh products and services, value propositions and promotional campaigns.
Driving Event Exposure
Standee displays also provide optimal visibility and interaction for brand that are participating in trade shows, conference, sponsorships and consumer events. Standees in the context of the bombings of logos, banners, and general overload of large scale events, offer a good break from the sight but retain the necessary brand details.
Leonardo Davinci standees are placed at strategic points to direct event participants to specific sponsor stands or zones. Standees are another great way for brands to be more interactive with their target audience through the use of QR codes, contests, giveaways, and Calls-To-Action. Salespeople also use standees during product demonstrations or presentations to remind the audience of the most important points discussed. OFECs such as standees to be placed near registration points, hospitality desks, and info booths guarantee the brands get a view even to non-engaged event attendees.
Amplifying Experiential Marketing Efforts
The use of standees in marketing also has a way of boosting the experiential marketing communication for brands. Areas such as shopping malls, lifestyle events, concerts and places that experience a lot of public traffic are some of the best places for standees to be placed for them to effectively grab peoples attention. Some product brands especially the soft drinks producers like the Coca Cola, Red Bull and other brands have effectively used well designed standees at strategic locations where people can touch and take pictures which they share through the social media. This creates highly effective user generated content and explosive viral effect from power sharing on the social sites.
Getting Creative with Standees
The first major benefit of standees is in the virtually infinite possibilities that creative brands can leverage in engaging audiences and communicating messages. Standee templates are available, which provide some customization but it is also possible to model a standee from scratch with particularly chosen sizes, materials and possibly using multimedia components if the costs are permitted.
Some ideas for generating maximum visibility include:Some ideas for generating maximum visibility include:
- Oversized Standees: Standees that are over six feet tall offer the most visibility that your advertisement can ge
- 3D Standees: Use the board space in a more external way by adding three-dimensional elements, props, or images projected onto boards.
- Character Standees: Promote through brand mascots, spokespeople or local celebrities so that the beverage can gain maximum exposure.
- Video Standees: Place monitors to play branded clips or commercials or even the testimonials of clients.
- Interactive Standees: New approaches may include touch screens, augmented reality, QR code scanning or incorporating game playing.
- Social Media Standees: For the support across social networks, try hashtags, photo accessories, or on-site sharing to expand in social networks.
The opportunities are immense for brands that start looking at their standees beyond the conventional forms and uses. Cohesion with experienced standee printing companies makes available a myriad of options for the kind of material, special effects, technologies and many other aspects that can bring in more possibilities in branding.
Driving Brand Recognition
Standees are great branding opportunities, which present unique branding locations that provide the opportunity to brand with logos, slogans, company spokespeople, trademark imaging, and other graphic branding elements. Standees placed at various environments make sure that branding elements are etched deeply in the mind of the target market. ”
The key findings with regards to the research statements are as follows To shoppers who come across brand standees while perusing through aisles of the supermarket, those brands have a very high likelihood of being recalled, CHOSEN on shelf and ultimately, selected at the point of purchase. Sponsor standees erected around the event venues ranging from demos, seminars or networking areas will be seen and still remembered by the attendees. Any image, association and message that people are likely to come across when locked with standees in areas they frequent such as public transport, stations and streets they are preconditioned to receive them.
This top-of-mind brand presence is trusted to enhance the memorability of brands. It also consolidates brand authority through regular experience by the end consumer and other industry players. All the aspects in sum contribute to allocating more mind and market shares to brands using standees.
Driving Sales with Standees
It is equally evident that standees influence brand identity and acknowledgement; however, their effectiveness is in the ability to prompt anticipated target audiences to act. Effectively located standees highlight new products, communicate benefits of the brands, advertise upcoming events, and provide enticements encouraging patrons to make their purchase.
In the retail, fixtures, especially those with promotional information or product demonstrations at end-caps or cash register areas provide an additional stimulus for final purchases. Event standees guide the movement of attendees towards the company specific stalls where they can display products, offer consultation services, or collect leads. Using public space standees can encourage the consumption sharing, sweepstakes or loyalty program entries when the standees are connected to digital media.
The specific advantages of standees are manifold and include the ability to change the format, positioning and modularity that allows the nearly unlimited number of options to build the unique and customized displays correspondingly to the nature of each brand, its target audience and the specific call to action. While standees may seem like a humble part of the omnichannel marketing mix, they are much more than their low production cost due to the impact that they can have when integrated properly.
Engaging Your Target Market with Prominent Standees
Nowadays, a simple and generic car model is not enough anymore because the market is too crowded and customer expectations are high. Thanks to their high visibility, high flexibility and all-around application, custom standee displays offer precisely that – the power of commanding attention visually at any setting possible. Strategically leveraged standees: When it comes to visually commanding attention in any given environment, nothing does so like a well-integrated standees. Optimally deployed standees enhance consciousness, increasing recall, and persuading viewers to accept your proposition.
