Fashionable and comfortable tote bags are appreciated by people all over the world, and their popularity has only risen in recent years. Just take a walk to any town and you will find people using cotton tote bags and they come in different images and logos. This is especially beneficial for the brands which want to gain more traffic as the popularity of social media continues to grow. Being able to provide custom printed cotton tote bags is a good marketing technique because it allows you to spread your brand name and logo to people who might be interested in your products.
Using custom cotton tote bags as branding tools offers a variety of benefits:Using custom cotton tote bags as branding tools offers a variety of benefits:
High Visibility
A tote bag is an essential carry-all bag that people use often and comes in handy everyday. Unlike regular cosmetic articles people keep in closets or drawers, cotton tote bags are taken to the supermarkets, shopping malls, the beach, office, school and other places A definite perception of your brand and message is passed to a variety of people as bag carriers go about their businesses.
Portable Advertising
Being used throughout the day, tote bags can actually become a mobile bill board for the branding of your company. It allows consumers to market your company on their own, this is through basic usage of the bag. The more your branded bag is visible out in the world, the more people will recognize and be familiar with your business.
Versatile and Practical
Cotton tote bags have been in fashion as accessories and a better solution to single-use plastic products. They are small in size and their fabric materiality also makes them easy to use and applicable to all age groups. The cotton totes are also used in sets showing that people can have many and the extra space on the bags allows for conveying of different branded messages and icons.
Memorable Impressions
The large printing area on cotton tote bags makes it possible and ideal to have your company logo, tagline, any imagery or other forms of branding imprinted on the bag. Since it is a physical product, having the advertisement in the form of a bag is a more effective way of marketing since it remains in the minds of the people more than the usual digital or printed advertisement that one quickly comes across then moves on. Evidence proves that non-edible items create stronger and longer brand images in the minds of the consumers.
Getting to know how to use Custom Tote Bags for Marketing.
Here are some of the most effective methods for using custom printed tote bags to boost your small business’ brand visibility and recognition:Here are some of the most effective methods for using custom printed tote bags to boost your small business’ brand visibility and recognition:
Promotional Items for Trade Shows and Events
Ensuring you have a supply of branded cotton tote bags that you can use during trade shows, conferences, business networking forums and other in person marketing is a smart way of creating visibility of your business. Other participants will be carrying your bag within the event, hence giving your brand a round exposure to all the participants. They also act as the carry-ons which are also convenient and people will be able to remember your company after the event.
Loyalty & Referral Programs
To encourage people to come back and buy more of your products or to refer others to your brand, try introducing a campaign whereby after a specific number of customer purchases or after introducing friends and relatives to your products, they will be given a printed cotton tote free of charge. This affordable approach assists in gaining new customers as well as providing value to those already in the company.
New Customer Welcome Gifts
Offer a warmly-inducing branded cotton tote bag containing a few complimentary products or discounted coupons to the new clients or customers. While this gift package is a great way to make a good first impression, it has more utility in the individual components of the actual bag.
Eco-Friendly Giveaway
While more people and businesses move towards doing away with plastic bags, and as the public becomes more sensitive to the plight of the environment, cotton totes can be used as time-sensitive gifts as a way of showing the public that your company cares for the environment. Those catchy taglines or logos imprinted on your cotton bags convey a powerful message on reduced use of plastic bags.
Custom printed cotton tote bags have been on the rise and are now considered a popular and very effective tool in increasing the recognition of brands in the local and global market. Buy promotional bags that have been produced with your company name and the message you want to pass to the public and this will be an exciting and relatively cheap marketing tool.
